As it happened: Apple's iPad launch - Live coverage - The Independent

As it happened: Apple's iPad launch

Coverage from Apple's launch event this evening.

  • 17.46 - And we are now live from King's Place where the simulcast will be taking place. Lots of pleasant Apple folks handing out bottles of water and generally looking like brand ambassadors, and a big Apple logo looking over us.
    10/22/2013 4:47:21 PM
  • 17.54 - So, what would we like to see from Apple today? Rumours of an iWatch are continuing to swirl and, although it certainly looks like Apple are slowly putting one together, it's a near-guarantee that we won't be seeing one today.

    But what might show up? There have been murmurings that the tag-line for the event ("more to cover") might be significant. Perhaps a cover offering full-keyboard functionality?

    With so many tablets now on the market now and quite a few of these offering themselves as more than media-consumption-devices, it's thought that Apple might join the pack. Microsoft's Surface has long positioned itself as a device that you can use for work (integrated Microsoft Office helps there), and with even Nokia's newly-launched tablet included a "Power Keyboard" accessory it's entirely possible that Apple might go down a similar route. Let's see.
    10/22/2013 4:50:08 PM
  • As of today nearly two-thirds (64 per cent) of Apple devices are running iOS 7 says Cook.
    10/22/2013 5:08:18 PM
  • Now covering iTunes radio. Over 20 million users so far, with over 1 billion songs played (just in the US in the last month).
    10/22/2013 5:09:07 PM
  • Craig Federighi now on stage - talking about OS X Mavericks. Running over what we first saw in WWDC - specifically on how the new code gets the most of the hardware. Power efficiency is greater - eg, install Mavericks on a MacBook Air and get an hour longer web browsing, and an hour and half greater watching video. Impressive what software can do to boost hardware. Microsoft could certainly take note here.
    10/22/2013 5:13:33 PM
  • Federighi says Mavericks lets you fit "6gbs of data into just 4gbs of RAM"
    10/22/2013 5:14:05 PM
  • Interesting way to play around with how the drummer sounds on GarageBand - you get little fake bios for 'your' drummer. We're listening to Kyle who has heavy rock influences. Reminds me of Theme Park when you have to choose a janitor based on their relative levels of alcoholism. Choose a different guy ('let's try out Gavin') and they bring in a different style.

    I'm sure actual sound engineers are cringeing.
    10/22/2013 5:47:37 PM
  • And as we thought - these updates are coming out free to any Mac or iOS device. Apple really driving down prices across the board here (though in fairness, they've always had more to come down from).
    10/22/2013 5:49:20 PM
  • 10/22/2013 5:55:26 PM
  • Just going over iWorks now - they've added collaborative functions, and the updates are free - all for download from today. "The biggest updates ever and all free" - "Today is the biggest day ever for apps" says Eddy.
    10/22/2013 5:57:11 PM
  • Tim Cook's back on stage. It's iPad time.
    10/22/2013 5:58:43 PM
  • Woah. They've done a switcheroo on us - quoting the bad press first! "Anyone who thinks it's a game changer is a tool" - said some anonymous non Apple-believing scrub, apparently.
    10/22/2013 5:59:26 PM
  • 170 million iPads sold from early this month. Despite the hyperbole on stage Apple really did change the market - introduce tablets and killed netbooks.
    10/22/2013 6:00:06 PM
  • "Tablet usage share" - 81 percent for iPad usage, 19 per cent for non-iPads. Apple stressing the time spent on their devices - not the overall market share. It's true though - we're gonna see a lot of tablets sold this Christmas, but mostly because they're cheap.
    10/22/2013 6:01:14 PM
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